Shop local this season

Supporting local businesses who support our community just makes sense


Many of us know why residents should shop locally instead of going online or traveling to another community to buy gifts.

We invite you to consider reasons how you benefit yourself, your neighbors and your community when you buy goods sold and made close to home.

Shopping locally helps Paris, Chrisman, Newman, Oakland, Marshall and more retain their distinctiveness. Our independent shops create special shopping experiences. Sometimes we take for granted our local shops.

Shopping locally powers a community’s economic cycle. Businesses and manufacturers create employment. When workers spend money here, economic stability results, which then encourages self-employment and entrepreneurship. Enterprise leads to more businesses and manufacturing — and the cycle grows.

Shopping locally preserves services as well as stores. Private and public sector services tend to cluster around shops. When shops disappear, so do banks, coffee shops, salons. Those services bring needed foot traffic to retailers.

Local shops are for everyone. Most people can reach shops and service providers easily.The Rides bus even goes to neighboring communities which we also define as local.

Shopping locally is a cozy, hometown experience. This beats the congested malls or larger city shopping any time.

You can actually save money when you shop locally. These businesses offer affordable prices. Skip the shipping charge. Save the gasoline. When you subtract travel, fees and your time, the cost of shopping locally can be lower than shopping an hour from home.

Location, location, location. Why wouldn’t you do something that increases property values and boosts local quality of life?

Local merchants value their customers. Local businesses survive by their reputation and by repeat business. That means you’re likely to get a higher standard of service than at some big store where you are just a number, not a neighbor.

Independent owners invest in the community. Local businesses, according to chamber of commerce statistics, are proportionately more generous in supporting local charities, schools and community events. When you support these businesses, you’re making it easier for them to be generous. In essence, when you shop locally for a Christmas gift, you’re giving twice.

If you want to give your local communities a gift this season, start by shopping right here.